China will become the world's largest 4K TV consumer market

In 2017, China's 4K TV production has reached 33 million units, accounting for 42% of the world's total 4K TV sets. In 2020, the number of 4K households in the world will exceed 330 million, and China will become the world's largest 4K TV consumer market.

China will become the world's largest 4K TV consumer market

According to China Electronics Video Industry Association data, the market penetration rate of China's 4K TV has increased from 2% in 2013 to 58% in 2017. After 2017, the growth rate of 4K TV penetration will gradually slow down to 71% by 2020.

At the 2018 China Smart TV Industry Entrepreneur Summit, Lai Weide, Chairman of the Board of Directors of Skyworth Group, bluntly said, "The development of TV is not only about hardware, software, but also rich content, otherwise it is empty."

So, how is the development of 4K content in China now?

The short board is gradually being added.

It is understood that the three major operators of mobile, China Unicom and telecommunications will regard 4K as the key task in 2018. China Mobile has released 4K services in many provinces, China Unicom has 4K high-definition video as the "explosive money business" in the early stage of development, China Telecom proposed "to promote 4K HD in 2017, to achieve full HD in 2018." Apple also launched 4K HDR movies in the iTunes store last year.

To get through this last mile, the government's promotion is very important for the industry to leapfrog.

According to Qiao Yueshan, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, "The Ministry of Industry and Information Technology is currently in the process of formulating the "Ultra HD Video Industry Development Action Plan (2018~2022)", and will continue to promote 4K ultra-high-definition content construction, innovative content production and program enhancement. Effective supply, promote the formation of new advantages in the production of 4K ultra-HD audiovisual content."

For China's color TV industry, the real 4K era may have just begun.

The industry believes that the demand for 4K TV panels will remain strong in 2018, not only in oversized or even 50-inch TVs. In the 60-inch or larger TV market, the sales ratio of ultra-high-definition TVs is expected to be the first this year. Will reach 99%.

According to industry forecasts, the overall area demand for the ultra-HD market will reach 183 million square meters by 2025, the penetration rate will reach 67%, and the market output value is expected to exceed 70 billion US dollars. Since 2017, the compound annual growth rate will reach 8%. The market potential is huge.

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